A while back I injured my shoulder pretty bad and life has kind of gotten in the way of writing but hopefully I’m back.
I just recently finished reading a fictional book about mass consumerism set in a different time. A time where corporations ruled and war is waged between them.
The writing style is fairly simple and it’s an easy read. The book jumps around bit and the author could have been a bit more descriptive. Nevertheless it was a good read.
The world is run by American corporations; there are no taxes; employees take the last names of the companies they work for; the Police and the NRA are publicly-traded security firms; the government can only investigate crimes it can bill for.
Hack Nike is a Merchandising Officer who discovers an all-new way to sell sneakers. Buy Mitsui is a stockbroker with a death-wish. Billy NRA is finding out that life in a private army isn’t all snappy uniforms and code names. And Jennifer Government, a legendary agent with a barcode tattoo, is a consumer watchdog with a gun.
The book doesn’t deal with minimalism but it does deal with consumerism and how people feel almost powerless to advertising and sales. Rewards programs rule and people are forced to choose sides. Nike is selling sneakers for $2500 retail with a cost of $0.89.
After reading through this book, I’m happy to say that I’m not a mass consumer. Advertising has very little effect on me and I’m able to make my own choices. I also feel fortunate that I’m able to deal with not having the best of the best. Not more than a few years ago I was a gadget freak who needed to have the newest toy and the best of everything. I’ve since learned to be happy with what I have and make sure everything I have, I use.
Even with a bum arm I’m still able to see the bright side of things. I’m not up my eyes in debt or weighed down by a house full of useless stuff. The doctor says I can be back on my bicycle in 2-3 weeks and by that time the weather should be nice.